Attorney Advertising : Banner Ads

Banner ads are commonly seen on major websites like, and other websites that make money from paid ads. Banner ads can be cost-per-click (the advertiser only pays for each click) or per thousand impressions (an "impression" means the banner had has been displayed on the screen to a viewer). In general, a banner ad will have a higher rate of conversion, or click throughs, compared to text ads. Banner ads usually occupy more space than text ads, often resulting in a higher cost to the advertiser. Banner ads also require a graphic designer to produce, which can add to the overall cost of your ad campaign.

Sequoia Legal Marketing can help you both design and produce banner ads, as well as finding appropriate websites to display your banner ads. The following is a list of items to consider when determining if a website is qualified to display your advertisement;

  • Do they offer banner advertising?
  • Are they targeted to your geographic area?
  • Do they target your audience?
  • Do they get enough traffic to make advertising with them worth your time?

Sequoia Legal Marketing can help you identify and research potential banner ad locations, create professional and eye-catching visual ads, set up, monitor and report on click through rates, ROI and overall performance of our client's ads. Should you already have an existing banner ad program, please be in touch for a complimentary evaluation of your existing banner ad program and suggestions on how it can be improved.

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