Case Studies : R. Wolf

R. Wolf, an attorney with a solo practice, had previously managed his Google Adwords & Yahoo PPC campaigns on his own. He was happy with the quantity of calls, however, he was not happy with the ongoing advertising cost. Mr. Wolf came to us with the goal of keeping the level of calls he was getting, but using his marketing budget more effectively.

We looked at both his Google Adwords account and Yahoo PPC accounts, and made recommendations that reduced his costs by approx. $3k - 4k per month, yet did not affect his calls or the quality of calls.

SEO for www.CriminaldefenseattorneyNJ.com

Sequoia Legal Marketing customized a new website for Mr. Wolf to target criminal clients, specifically for DWI, and created a targeted SEO plan for the new website. As of October 2009, Mr. Wolf is 10 months into his 12 month SEO plan. His new website is currently exceeding the traffic he old website is getting from Google Adwords, at just 25% of the cost.

Sequoia Legal Marketing tracked conversions (leads who become actual clients) from this site and we provide a monthly ROI report (Return on Investment), and can be compared to his paid advertising (PPC) ROI to determine and compare cost of PPC leads vs. SEO leads.

Google Rankings as of Oct 09;

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BING Web Results, Oct 09

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