Legal Marketing Research : 2008 Survery - Selecting an Attorney

2008: Attorney Selection Process by Consumers
Note: Below are just some of the questions we asked everyday consumers about their internet usage and attorney selection process.

Question: How often do you use the internet?
I’m rarely online 5.9%
I’m online everyday for email and information at work 11.8%
I’m online everyday for business and pleasure 47.1%
I’m always online 35.3%

Question: When i do a search for information online via search engine I often click on:
1. ads 7.7%
2. search results on the first page only 26.9%
3. search results on the first few pages 34.6%
4. search results on many pages 3.8%
5. Local listings 19.2%

Question: How likely would you be to find a lawyer from the following methods?
1. Yellow Pages: 47% no, 40% maybe, 13% yes
2. internet search: 25% no, 37% maybe, 38% yes
3. family or friend referral: 2% no, 12% maybe, 86% yes
4. professional referral: 7% maybe, 93% yes
5. TV commercial, print ad or solicitation: 73% no, 20% maybe, 7% yes

Question: How likely would you be to contact a lawyer based on:
1. An internet directory or online yellow pages: Majority said they might
2. A good review online: Majority said they probably or absolutely would
3. An ad online: 77% answered not at all likely
4. An online referral: Majority answered they might
5. Their website’s information and content: Majority answered likely.
6. Their website’s design? Majority answered likely.
7. Their name / race / gender / age? Majority answered not likely.

survey-design2
An attorneys website that is well designed makes you feel….

31% That he’s more professional than a lawyer with an outdated website.
17% That the firm is larger than a lawyer with an outdated website.
14% That i would trust him more than an a lawyer with an outdated website.
13% That he makes more money than a lawyer with an outdated or hard to understand site.
12% That hes more successful than a lawyer with an outdated or hard to understand site.
10% That hes going to charge me more than a lawyer with an outdated or hard to understand site.
3% Other

Legal Marketing Research :